Combining in-person and virtual events, hybrid fundraising can help bring everyone in your community together - whether they are in your church building or not.
Key steps to plan a hybrid fundraising event:
1. Choose your event
For hybrid events, your activity should be something people can engage with both in person and online. A sledging competition wouldn't be very easy to join in with from your sofa! Make sure your event will work for both audiences - keeping it simple is often best. The list of ideas on the next page can help provide some inspiration.
2. Get your digital technology ready
It is helpful to focus on the digital element of the event first. You will need to use a streaming platform, such as Zoom, Microsoft Teams, Facebook Live or YouTube, so people can watch and participate from home. Set up a camera, laptop or smartphone in your church building in a spot with good audio and a clear view.
You will also need to set up an online giving platform, to receive donations from virtual attendees during the event. There are a variety of providers available and it’s important to do the research to find the best on for your church.
3. Check any regulations
Always check regulations and rules around your fundraising and events, especially running a raffle or lottery. More guidance can be found at the fundraising regulator.
4. Send out invites
Publicise your event using all routes possible including emails, newsletters, posters, local press, community groups and social media. Social media is great way to spread the word about your fundraising and reach a wider audience, especially if you include pictures.
5. Test the tech!
Make sure to test any digital technology you will be using before the event starts. It can be helpful to start a WhatsApp group or have email addresses for online participants so they can let you know of any technical difficulties.
6. Follow up
A positive of hybrid events is that a video recording will be produced to look back on and share. Sending out a video or photos after the event can help reinforce your fundraising message. Make sure to thank everyone who came and let them know where their donations will be going.